Tres Commas is a sales outsourcing business that provides global companies with cost-efficient, scalable sales solutions through its network of multilingual sales offices located in strategic locations worldwide.
With a name and logo but little else, the company asked SAPHIRA to create a brand identity, website, social media presence and produce promotional videos for use across its new communications channels.
The company asked us to create a promotional video for use across its newly created communications channels, advertising campaigns and website. The brief stated that the video should reflect the work ethic and family atmosphere at Tres Commas and highlight its staff which it views as its superpower.
To produce a short video for the company that engages viewers and conveys two messages in one. First, Tres Commas is an exciting place to work, an enticement for job seekers to apply to "Tres Commas," rather than the company constantly searching for talent. Second, to provide some company background, what it does for its clients, and demonstrate their high level of professionalism and passion for their work.
After several days of shadowing employees around one of the company's offices, we discovered that its employees are an extremely hard-working and goal-oriented bunch who are passionate about what they do.
Inspiration appeared, and we knew what we had to do: film the office staff themselves rather than actors. We felt that actors could never capture the chemistry and enthusiasm we witnessed there.
The hero and focus of the video is Indre, the Vice President of the company's HR and talent acquisition department. Indre had to delve into her bodybuilding past to perform that impressive landing in the chair trick at the clip's start.
Our production team deliberately created an easy-going atmosphere on set, allowing the employees to be themselves and relax during filming. We achieved some incredible footage within a few short takes, saving the client time and money.
We chose to use the ADAM typeface in grey, white, and gold for the title graphics, keeping the video on-brand and in line with the overall feel of the company’s website.
ADAM type face
Only six weeks had passed between the script's approval and its final editing. We created several versions and lengths of the video to appeal to different audiences and various communications channels. The full version of the video is featured on the company's official website for both job seekers and potential clients to see.
A month and a half passed from the moment we approved the script to the final cut. As a result, we made several versions of the video for various social networks and audiences that we haven’t targeted, as they gained organic outreach.
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