Jun 8, 2022 15 min
How Wars Unleash Creativity
How Wars Unleash Creativity If I were to ask someone to pick an antonym for war, chances are, their first choice of words would be peace or pacifism. But there is an argument to be made that the true antithesis of aggression is creativity. War tears down, separates and tramples, but creativity un...
May 20, 2022 9 MIN READ
Brand New Ukraine
Brand New UkraineUkraine is Ready to Rebrand Ukraine is developing and yet ancient, modern but traditional, full of hope and promise…and yet being oppressed and attacked. Furthermore, Ukraine is rebranding. I am an American and work for a Ukrainian-based creative marketing agency that consist...
Feb 20, 2022 9 MIN READ
Why give a crap about Pantone Color of the Year?
Right around December, Pantone announces its Color of the Year. Around this time I’m always left wondering: Is it really a super useful marketing and design trend and well-thought-out calculated forecast? Or is it more of a Groundhog seeing\not seeing his shadow kind of a thing? Let’s dive in t...
Feb 14, 2022 7 min read
The 5 Love Languages of Brands
Knowing which things make you and your partner feel loved and\or appreciated the most can be helpful for any kind of relationship: love, friendship, workplace. Can it help brands communicate with their audience better? I think yes! Here are 5 love languages according to the famous book by Gary C...
Oct 16, 2021 8 min read
6 SEO Mistakes to Avoid
One of the best marketing tools a company has is utilizing the effective resource that is SEO. This well of potential can take your company’s website and services from unknown obscurity to an influx of clicks, visits, and new customers. One of the best marketing tools a company has is utilizing ...
Oct 16, 2021 7 min read
SMBs: hidden advantages and what to watch out for
Rapid technological advancements, new lifestyle trends brought on by the pandemic, and an unpredictable economy have created a new kind of anxiety for entrepreneurs. But you may be surprised to hear that smaller businesses have a higher chance of staying afloat and adapting to the new world compa...
Oct 16, 2021 5 min read
Looking for Love: Logo design trends 2022
Design is a constantly developing, ever-changing industry, and logos are not exempt from this creative evolution. Logos are a trickier design element though, as one can’t just change their trademark with every whim and trend that pops up. Renovating your logo can be applauded as a rounding succes...
Oct 16, 2021 6 min read
Design Trends that Web Creatives Can’t Ignore in 2022
pandemic’s influence stretches far and wide, including website design trends. Embracing a more playful and holistic vibe created a calm and space amidst the chaos and isolation brought on by lockdown. Design aesthetics change at a slow and gradual pace in normal times, but these are certainly no...
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