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Advantages of an Optimized Website

In today’s hyper-competitive and saturated market, many business owners are faced with the same dilemma – how to stand out from the competition? Brands are forced to employ various methods to stand out from the crowd, coming up with new marketing tactics and following every social media trend. If you own and manage your own company, you are undoubtedly looking into ways to increase profits and attract a wider userbase, and the easiest way to communicate with a greater audience is through a well-designed, professional website.

As technology progressed over the years, demands for corporate websites have risen. To fully compete in the modern market, businesses need to invest in a custom, optimized website to increase traffic and, consequently, sales numbers. After all, the way business is conducted in the 21st century is highly dependent on the internet, and your brand’s website will serve as the first and main impression on potential customers.

Benefits of an Optimized Website

A unique, optimized website is simply one that has been enhanced for efficiency. This includes Search Engine Optimization, as well as custom features that make your website friendlier to visitors and potential customers. Tailoring your company website to fit your business’s needs is a surefire way to forge a corporate identity that will stand out from the crowd. You will have full control over each element to make the site fit with your brand’s values. A recognizable website will be part of your overall branding and will serve as an important aspect of your company’s marketing strategy.

A custom website also gives you the opportunity to adapt and include custom features to increase functionality. It pays to have a user-friendly website that caters to customers’ needs and encourages them to browse further and learn more about your products. A survey by WebFX reports that 89% of online users have opted for an alternative product or service provider due to poor web design and customer experience. The numbers speak for themselves – your choice in website design and optimized features might be costing your company a vast number of potential clients.

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Search Engine Optimization

An important aspect of planning and designing a website are SEO attributes that should be included. Well-implemented SEO elements will shoot your website towards the top of the search list, attracting potential customers’ attention and helping you widen your audience group. After all, increased traffic towards your website leads to higher chances of potential leads turning into paying customers.

Great SEO saves businesses time and money and provides a unique opportunity to stand out from the competition. Increased traffic also leads to better chances to demonstrate what is unique about your brand to a wider audience, leading to better brand recognition on the market.

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Website optimization is not a quick or easy project. Planning and maintaining a corporate website is a challenging but highly rewarding process that can increase your revenue many times over. With high stakes come high risks, so it’s important to entrust your website’s development to an experienced team. Remember that it’s better to create a great website from the get-go and focus on upkeep over time rather than constantly fix mistakes and blind spots.

Thankfully, the experts at SAPHIRA have extensive expertise in just this area. Our portfolio features award-winning website designs that have been recognized internationally. If you want a clean and modern design to improve your revenue and widen your target user base, contact SAPHIRA today for a consultation. Our marketing and design specialists will be happy to discuss your business needs and provide the perfect solution.

Source:
http://blog.marginmedia.com.au/Our-Blog/bid/87385/...

Article by Sarah Fenwick

Sarah Fenwick is a cross-disciplinary artist who explores the meaning and beauty of life through writing, singing and painting. Having studied Journalism, Media and Advertising, she is passionate about online marketing and has over three decades of experience as a creative being. When blogging about the topics she’s excited about, Sarah seeks to offer insights and inspire curiosity and the desire to know more. Her motto is the old favourite from Einstein: ‘if you can’t explain it simply, you don’t understand it well enough’.

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