Offering a higher return on investment and higher conversion rate than traditional marketing methods, digital marketing allows you to engage directly with and interact with your audience, meaning you can do more than sell.
A well-crafted and engaging online advertising campaign is a great way to announce your brand's presence in the marketplace. We analyze your customer's journey to understand when and where they spend their online time, capture their attention and motivate them to take action.
LEAD GENERATION (PPC)
We path find ways to your target audience wherever they are online by conducting comprehensive research and meticulous data analysis. From tracking models and targeted advertising to separating the good keywords from the bad, we test, analyze and identify cost-effective ways to get your brand in front of your customers.
SOCIAL NETWORKS (SMM)
Today it's crucial for a business to connect with and build relationships with its audience to succeed. We plan, design and create compelling content people want to engage with. In addition, we manage and monitor your content across the world's most popular platforms.
WEBSITE OPTIMIZATION (SEO)
You may have the most beautifully designed website on the internet but this doesn't mean your target customer will find it. Our search engine optimization team has the expertise, strategies and tools required to improve and drive traffic to your new or existing website.
Partnerships with websites (Affiliate)
Selecting websites with the right audience and placing your brand advertising there is like a subtle art. We will write a development strategy, find new partners, partner with them and launch a turnkey campaign.
Digitize to Revolutionize
It’s no longer the land-based marketing sector that sets in motion the modern commercial environment, but the online dimension you should consider for letting your business develop. As the informational revolution gained an intrepid momentum, digital marketing started establishing itself as one of the leading forces of the modern age of technologies and advanced business ethic. Along with its major branch, affiliate marketing, digital marketing keeps modernizing the world of commerce.
And now, we’re going to introduce you to the main tools that digital marketing comprises and that power the success of any contemporary business.
Digital Marketing Campaigns
Running a digital marketing campaign is the process that is essential to the favorable performance of your brand. It’s critical to implement an all-encompassing marketing campaign across all digital channels in order to maintain an effective promotion of your brand and increase its conversion rate.
In order to start a campaign, it’s necessary for marketers to get to know their target audience. Understanding who your customer is as well as what their needs are will help you adapt your campaign to a particular audience. As a rule, digital marketing campaigns are a lot less expensive than other marketing campaigns, engaging with the customer behavior in real time. This type of campaign is used for various purposes, from raising brand awareness to informing customers about the product.
Lead Generation or PPC
PPC (Pay-per-click) advertising is one of the mainstays of digital marketing. PPC advertising provides marketers with quick results and lavish returns, also being one of the most common types of advertising. With PPC, businesses get to increase their visibility as it makes users more likely to convert into clients.
What is PPC, then? Pay-per-click is an advertisement aimed at driving more traffic to a website. In PPC, an advertiser pays a publisher, which is mostly a search engine or a website owner) when the user clicks the ad. Most commonly, PPC is used across channels such as Google Ads and Microsoft Bing Ads. Search engines allow advertisers to bid on keywords that are relevant to their target audience. Social networks also use PPC management and advertising as one of its leading advertising models. The payment for this type of advertising depends on how much the publisher asks and is caused by two main factors: ad quality and the biggest bid the advertiser can pay.
Social Media Marketing (SMM)
SMM marketing is now one of the trending and most efficient drivers of digital marketing. Social media have become an integral part of modern society, being subsequently adopted by the marketing sector, as well. Today’s leading social networks such as LinkedIn, Facebook, Instagram, and Twitter largely assist marketers in promoting their brands, serving as a medium for reaching out to their target audience.
Saphira experts create a perfect SMM strategy for you, also equipping your business with sustainable content plans, impressive social media profiles, etc.
Search Engine Optimization (SEO)
SEO is an Internet marketing strategy that lies in making your website stand out more vividly! Search engine optimization allows you to increase traffic by following a set of simple rules and techniques you can delegate to competent SEO marketing specialists. SEO combines a number of effective tools that enable the optimization process.
SEO brings “organic” traffic to the website, that is, unpaid traffic. This traffic can be obtained from numerous sources including image search, video search, academic search, news search, etc. SEO enables websites to have higher rankings in the search engine and receive more hits on a regular basis. The most common and easiest way of optimizing a webpage for traffic engagement is adding keywords in the content placed on the website.
SEO specialists study the search engine algorithm and generate the SEO analytics that includes the keywords required in the text so that the webpage attracts more traffic. A professional SEO analysis doesn’t come down to keyword manipulations, but keywords play a colossal role in promoting a website.
Partnering with websites will help you find your perfect audience more easily and efficiently. Saphira professionals know the affiliate marketing process down to a science, providing businesses with solid strategies and plans targeted at developing an extensive network of websites that could benefit your sales and enhance your brand image.
In affiliate marketing, participants earn a commission for marketing the products of another company. This type of marketing doubles your chances of finding the right audience, as getting a partner to advertise your product means enlarging the circle of your potential clients.
This is how affiliate marketing works:
- An affiliate posts an ad on any resource they use.
- The customer clicks the link provided in the advertisement.
- Now, the customer is redirected to the brand’s website.
- The customer buys the product or service.
- The affiliate network records the sale as the one that originated from the link.
- Thus, the affiliate gets the credit for the sale.
- The affiliate gets their commission.
For aspiring businesses, digital marketing is an entry into the fast-paced and constantly evolving commercial world of today. Thus, digitizing your brand and adopting the essentials for its smooth development are the key techniques you need to employ to go step by step with the advanced environment of today.