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Practical advice on using proper marketing mix tools. Any strategy is always a prediction of actions in an unknown future picture. Logically, the more experienced a marketer is, the more market development scenarios he knows, and the more accurately he can assume what awaits his product in a particular business situation. The less unpredictable conditions and risks await his company on the way to the goal. This means that he is more likely to succeed.

In today’s hyper-competitive and saturated market, many business owners are faced with the same dilemma – how to stand out from the competition? Brands are forced to employ various methods to stand out from the crowd, coming up with new marketing tactics and following every social media trend. If you own and manage your own company, you are undoubtedly looking into ways to increase profits and attract a wider userbase, and the easiest way to communicate with a greater audience is through a well-designed, professional website.

In Part 1 of our Guide to Successful Brand Positioning, we discussed Core Product Positioning, Actual Product Positioning and Augmented Product Positioning. If you haven’t read Part 1 of Guide to Successful Brand Positioning, click here. Read on for Part 2. The positioning development process consists of 9 basic steps. We will review all of them below.

The advantages of custom website design. Is your website having problems attracting new customers? Or do your statistics show large numbers of visitors but few conversions? Before you hit the spend more money now button on your advertising budget, let’s take a step back to see the situation from a different point of view. The problem might not be with the marketing and advertising plan. It might be because the website design lacks originality and a defined presence. With hundreds of thousands of templates sold over and over again to website owners, it’s not surprising that so many websites look alike.

How the war in Ukraine is shaping businesses. “One second, there’s an air raid siren, can’t hear you.” Hearing one of my colleagues utter these words is not something that is typical for business jargon. This coworker is used to high-pressure situations, having worked in advertising and production for years. Now they are taking calls from trains, working in bunkers, and catching Zoom meetings from foreign lands.

Snap your fingers! It takes 50 milliseconds to make a first impression on your website visitors, about the same time it takes to snap your fingers. It’s so important to have a clearly designed website to make a good first impression. More than one-third of website visitors refuse to engage with a website that’s cluttered or unattractive. What happens when a website is difficult to use and confusing? New business and revenue could be lost to competitors and customers could abandon interest in your products or services.

Positioning your brand is the art of distinguishing your product from similar ones so that your brand stands out compared to others competing for the consumer’s attention. Why Position Your Brand?
There are thousands of brands around us, all making promises about their qualities, values, and services – making it impossible to remember them all. Our overwhelmed brains simplify all these messages down to the brightest, shortest and most understandable statements.

If I were to ask someone to pick an antonym for war, chances are, their first choice of words would be peace or pacifism. But there is an argument to be made that the true antithesis of aggression is creativity. War tears down, separates and tramples, but creativity unleashes the strength to build anew. Creativity is the voice inside us that tells us to rebel, to be original, to produce and to design. It can be applied to anything from science to political strategies, and without it, nothing new could be invented. Creativity and innovation are the most vital resource that humanity has, and they’re something innately within us that can’t be taken away.

Ukraine is Ready to Rebrand. Ukraine is developing and yet ancient, modern but traditional, full of hope and promise…and yet being oppressed and attacked. Furthermore, Ukraine is rebranding. I am an American and work for a Ukrainian-based creative marketing agency that consists of young, talented, savvy, and open-minded locals. Within a month, I went from writing blogs on business plans to writing the US Embassy in Kyiv for evacuation plans.

Around this time I’m always left wondering: Is it really a super useful marketing and design trend and well-thought-out calculated forecast? Or is it more of a Groundhog seeing\not seeing his shadow kind of a thing? Let’s dive in to find out. Pantone Color of the Year for 2022 is Veri Peri; announced as a huge immersive art event, it got lots of social media coverage via original content using this color, collaborations, hashtags, articles, and so on. This obviously helped to skyrocket the engagement levels for Pantone, while giving opportunity for other brands to jump on the Veri Peri bandwagon.