Tikva Art (תקוה art)

A logotype for a unique
art gallery in Israel

Art Gallery

Naming | Logotype | Identity 

Challenge

To develop a name and logo for an art gallery that features unique artists – people with various disabilities who reside on the premises. The art they create is designed to develop their capabilities, and showcasing and selling it in the gallery is meant to boost self-confidence and self-worth.

Idea

We created a logo based on the image of the sun as a symbol of creativity and meaningful life that unites everyone.

The sun rays are shaped as triangles of different proportions, to put emphasis on the main message: you don't have to be perfect to be meaningful.

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artgallery
artgallery
artgallery
artgallery
Colored by nature

In the palette, we used the colors of the incredible natural landscape that surrounds the art gallery and inspires its residents.

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artgallery
artgallery
artgallery
artgallery
artgallery
artgallery
artgallery
artgallery
Credits

Shira Schapiro

Art Director

Olha Tsybarovska

Graphic designer

Kristina Naumenko

Project manager

Tetiana Kholbobaeva

Design Team Lead

Anna Mantrova

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