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Most Effective Social Media Advertising Platforms 
in 2022The pandemic has forced people to spend more time online, and the way we behave on the internet has changed as well. A survey shows that, during the pandemic, 57% of Americans have increased their screen time, and, overall, 44% of internet...

Advantages of an Optimized WebsiteIn today’s hyper-competitive and saturated market, many business owners are faced with the same dilemma – how to stand out from the competition? Brands are forced to employ various methods to stand out from the crowd, coming up with new marketing tactics and foll...

Guide to Successful Brand Positioning, Part II In Part 1 of our Guide to Successful Brand Positioning, we discussed Core Product Positioning, Actual Product Positioning and Augmented Product Positioning. If you haven’t read Part 1 of Guide to Successful Brand Positioning, click here. Read on fo...

Before You Spend More on Advertising Your Website, 
Do ThisThe advantages of custom website design Is your website having problems attracting new customers? Or do your statistics show large numbers of visitors but few conversions? Before you hit the spend more money now button on your advertisin...

Businesses Battle WarHow the war in Ukraine is shaping businesses “One second, there’s an air raid siren, can’t hear you.” Hearing one of my colleagues utter these words is not something that is typical for business jargon. This coworker is used to high-pressure situations, having worked in adve...

50 Milliseconds to Make a First ImpressionThe Advantages of Clear Website Design Snap your fingers! It takes 50 milliseconds to make a first impression on your website visitors, about the same time it takes to snap your fingers. It’s so important to have a clearly designed website to make a good ...

Guide to successful brand positioning, Part 1Positioning your brand is the art of distinguishing your product from similar ones so that your brand stands out compared to others competing for the consumer’s attention. Why Position Your Brand?There are thousands of brands around us, all making pro...

How Wars Unleash Creativity If I were to ask someone to pick an antonym for war, chances are, their first choice of words would be peace or pacifism. But there is an argument to be made that the true antithesis of aggression is creativity. War tears down, separates and tramples, but creativity un...

Brand New UkraineUkraine is Ready to Rebrand Ukraine is developing and yet ancient, modern but traditional, full of hope and promise…and yet being oppressed and attacked. Furthermore, Ukraine is rebranding. I am an American and work for a Ukrainian-based creative marketing agency that consist...

Right around December, Pantone announces its Color of the Year. Around this time I’m always left wondering: Is it really a super useful marketing and design trend and well-thought-out calculated forecast? Or is it more of a Groundhog seeing\not seeing his shadow kind of a thing? Let’s dive in t...