PPC Marketing Strategy
The SAPHIRA experts start off by completing a market analysis of each of our clients’ businesses. We review the competition and their PPC strategies, look at the market and determine the perfect customer to target, and create a fully unique strategy that will elevate the brand. Each of our customers receives a dedicated campaign and project managers who will listen to their questions, needs and wants, and will hold regular update meetings to report our wins.
Ad Copywriting and Design
We will work with you to create a campaign that is custom-made to fit your business goals. SAPHIRA offers a wide range of PPC services, and that includes custom ads and designs. We employ a team of talented designers, copywriters and PPC strategy experts, who all work together to create an effective, high-performing campaign that is bound to catch the eye of your ideal customer.
Keyword Research and Analysis
Keywords are a vital part of PPC. Thorough keyword research ensures that the ad you are publishing will actually get shown to the right audience. With the latest tools and methodologies, our staff makes accurate predictions and creates clear-cut requirements for the best-performing ads for your business. We also analyze your competitors’ work to see what is and isn’t working for them. The goal at SAPHIRA is to look at past advertisements, analyze past competition dn deliver a custom solution that is tailored for your business your business.
PPC Ad Monitoring and Analytics
To deliver the most accurate updates to each of our clients and ensure our own quality of work, our PPC team diligently tracks the performance of each of our PPC campaigns. This includes tracking the average ad position, the click-through rate, tracking leads and sales that result from the campaign and estimating the amount of revenue generated by each of our campaigns.
PPC Campaign Management
Our work does not end at planning and starting a campaign. The job that follows is just as important – managing each campaign and making careful adjustments if needed. We monitor keyword search queries, the average position and click-through rates, and based on tangible data, our specialists optimize each of our campaigns for efficiency.
Advertising Across Multiple Platforms
We arrange paid social media marketing campaigns across a variety of sites and platforms, including social media sites such as Facebook, Twitter, LinkedIn, and more, to Google and Microsoft Advertising. Each business has its own niche, and our job is to determine yours and how to appeal to your brand of consumer. Do not settle for mediocrity – trust the SAPHIRA experts to design specific and effective strategies for your brand’s needs.
For reliable lead generation, contact SAPHIRA today. Let’s bring your business to the forefront of people’s minds.
