Abstract logos make the audience “fill in the gaps” and imagine the design in their minds to figure out what it stands for. They’re a great way to stand out from the crowd, especially in business niches with typically conservative, traditional logotypes.
An emblem is the best way to give your brand a sense of grandeur and old-school traditions. Emblems can give an impression of reputability and respect.
Logotypes are centered around a company’s name or its initials. Logotypes are safe, traditional, and have been used for centuries. They are perfect if you want to promote your brand’s name and make it instantly recognizable by the public.
For less traditional and ‘old-school’ companies, a mascot is a fun and engaging way to express your company’s culture. Mascots range from child-friendly to serious, with tech companies starting a new trend for robot and AI-related mascots in the recent years.
3D logos are a surefire way to leave a lasting impression. By making the logo three-dimensional, you can incorporate a range of textures and colors in one design and add an eye-catching contrast. For instance, luxury brands may opt for gold and silver, while businesses that want to seem strong and masculine might choose rough textures and steel elements.
Illustrative logos are possibly the most creative option you could choose. For innovative and artistic enterprises, they can help express the unique aspects of the brand through an eye-catching and original design.