The trend on cryptocurrency is still increasing, which eventually leads to big competition on the market. As many crypto startups are launching every day and failing to get a foothold, it’s important to stick to the right strategy and successfully overcome obstacles on the way. Hence, crypto startups often face difficulties like the constant search for leads and customer retention. An Initial Coin Offering (ICO) is a fundraising method that is widely used by crypto startups, companies, and businesses to raise funds for the new projects. The principle of ICO is based on accepting funds in various cryptocurrencies like Bitcoin, Litecoin, ETH, Ripple, and many others in exchange for the tokens, the company’s own cryptocurrency.