Challenge
Creating a full-scale Brand Identity - from logo design to a detailed language and brandbook, for the 30-year-old, well-established company "Mor," which imports and markets building supplies.
Breaking away from the old-fashioned logo and visual language, we strived to convey the brand's message of cutting-edge innovation, flexibility in solutions, and being the “kings” of everything construction. While somehow dealing with the challenge of creating a logo mark that would work in both Hebrew
and English
Idea
A logo that packs a punch with 'M'-azing geometry
We created a brand mark, comprised of geometric shapes (an abstract hint at the varied products and building solutions) that creates both the English letter “M” AND the Hebrew letter ״מ״- the first letter of the brand name, in both languages.
The geometrical and bold design represents the company's cutting-edge technologies and modern approach.
