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We Create Strategies That Work
Simply put, a marketing strategy is a plan to develop your business. We find out how the product can be improved to satisfy the target audience, seek ways of attracting new clients, analyze the pricing policy of the product, etc. This work cannot be merely guessed along the way nor left as an afterthought, and that's why our first task is the crucial starting point of market research.
Market research assesses your business competitiveness in four regions: product, price, promotion, distribution. We’ll try to see if your case has any weaknesses and suggest actions to strengthen them. For example, your product is excellent, but you’ve misidentified your target audience because the people you’re trying to sell it to don’t need it, and the people who would like to buy it don’t know about it. Or maybe you’re still trying to open new outlets in malls while your primary buyer would instead prefer to purchase the product online. If this is your case, then it sounds like you need a marketing research company. We are confident that your business is already profitable, but our outside perspective will help to increase this profit.
Based on such analysis, a marketing strategy is developed and identifies the specific objectives to achieve. As a result of the inspection, we might determine that your product somehow is not sold to young people, while your competitors are wisely targeting them. It means that your product may still be of interest to younger customers, but they are an untapped vein in a stream of potential leads. This leads us to begin forming the communication strategy.
A brand communication strategy is the plan to win a client’s heart. It clearly states what we want to tell you about your brand, who we want to tell it to, and which communication channel we want to implement. This is where cold strategic calculation meets creativity. Here we create a brand image, develop a style of communication with the client, and seek channels of communication that will make your product even more recognizable. We do all this without hypothesizing and instead by using proven methods and analysis.
By putting your company in the shoes of your customers, a favorable outcome is rendered. For this reason, the concept of Customer experience exists: defined as the sum of all collected client impressions from any interaction or encounter with your brand. A person’s decision whether to remain or not remain as your client may depend on many factors - relevant social media advertising, a quick support response, free delivery, a visible button for ordering on the site, etc. We often will roleplay as a potential customer and try to make orders, call your company, test the product, try to return it, etc. If we find any sticky spots or complications, we will suggest improvements in a customer experience strategy.
Don’t leave marketing research to the last minute or take any chances not doing the process in a strategic and successful way.