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We Create the Brands People Will Remember
Branding & Design Are the Cornerstones of Your Business
A brand is how a customer would describe your company to others. Brand design is a step-by-step creation of the opinion about your company from the target audience. Brand design company has the following objectives while developing it:
- Create a clear and understandable image of the brand;
- Raise brand awareness among target audience;
- Develop a consumer preference for a brand;
- Establish the value of the product in the consumer’s mind;
- Maintain the unique image of the product, regardless of future market fluctuations;
- Stand out from competitors;
- Increase the price of a product through positive associations, confidence in the product’s quality, its status, image, etc.
Branding design — is the creation of a company’s image, the transmission of its values, the highlighting of its advantages, and the identification of a brand niche. And it contains a lot more branding services.
Naming is the process of creating a name for a brand or product. An advertising company is often built around it, so it is necessary to come up not only with a catchy name, but also to explain how it will be applied in a brand strategy. An additional complication is that, having come up with an interesting name, it is also necessary to make a number of reviews:
- Perception review. Is there any similarity to other famous brands?
- Legal review. Does another company own this name?
- Language review. Can this name be used or translated in other countries?
- Domain review. Is this name taken on social media, is there a possibility to create such domains on the Internet, etc.?
- Technical review. How will the name look when written, will it be eligible?
The slogan is the most important message of the brand; in other words, it’s what the company would like to say by shaking a client’s hand for the first time. This catchphrase should consolidate the company’s image or encourage the customer to buy.
In order to understand what message should be delivered to the audience, it is necessary to understand who the audience is and what their desires are. That’s why the process of creating any slogan starts with analysis.
Step 1. Conduct analysis
The marketing agency collects all necessary information: target audience, competitors, unique trade offer, etc.
Step 2. Create associations
When the customer hears about your brand or product, they will have an association in their head anyway. And if it’s not there yet, or if it has negative connotation, the slogan will be able to change the client’s opinion by presenting your brand in a different light.
Step 3. Generate ideas
One good idea is chosen from the top five, and they in turn are selected from the top 30 created. Having gathered all the necessary information, the agency enlists creative powers to create the core message of the brand.
Step 4. Edit
When creating slogans, it is crucial to be able not only to write but also to reduce. The created slogan can transmit an idea perfectly but may appear too cumbersome to print, or too hard to remember. Anyway, the creative team will try to cut it down to the optimum size.
Step 5. Test
The best way to check the slogan is to test it on a focus group or make a poll through social media. If it’s not possible, the slogan is being verified within the advertising agency at least. At the same time, it is crucial to make sure that the new slogan harmoniously fits into the rest of the advertising company.
Tone of voice
Brand voice guidelines are not only necessary in order not to accidentally discourage the customer from using youth slang, or to avoid appearing snobbish to a younger audience. It is also necessary for a person to feel that they have been communicating with these people for a long time after entering your shop, writing to support or calling the hotline. This feature is sometimes a key factor in customer retention, as it is easier for a person to appeal to a place where everything will go according to a previously known scenario.
Brand visual identity
The visual component of the business doesn’t end with a single logo design. Presence in social media, prints on cars, T-shirts and mugs, posters, branded packages, business cards etc. — all this requires individual work from the designer. Each such element should be created in the same style and be immediately associated with your brand.
Business tends to grow, and you might need new design elements in the future. Therefore, in order to keep the creativity of any hired designer within the limits of the already established brand style, the brand book is created. It contains a clear list of rules and references that will help to develop new directions of design without compromising an existing style.
Logo & Logobook
The logo is a brand’s trademark. It has many objectives: to stand out among competitors, to create a guarantee of ownership, to inspire client’s confidence, to help promote the brand, and simply add a brand a kind of uniqueness or aesthetics.
The logobook is a set of rules for the use of the logo. It includes the following logo design options:
- Main outline
- Free field
- Minimum size
- Basic and additional colors
- Use on different background
- Additional versions
- Invalid use
By ordering a logo, the brand can be sure that the logo will not be blurred, stretched or compressed on the website pages, mobile application or during printing.
Rebranding is the process by which the customer changes their opinion of the brand. If necessary, it includes changes to all the aforementioned terms. Rebranding is needed if the company decides to change its promotion strategy. In doing so, specialists try to change only the brand's weakness and leave or improve already existing strengths.