May 20, 2022 9 MIN READ
Brand New Ukraine
Brand New UkraineUkraine is Ready to Rebrand Ukraine is developing and yet ancient, modern but traditional, full of hope and promise…and yet being oppressed and attacked. Furthermore, Ukraine is rebranding. I am an American and work for a Ukrainian-based creative marketing agency that consist...
Feb 20, 2022 9 MIN READ
Why give a crap about Pantone Color of the Year?
Right around December, Pantone announces its Color of the Year. Around this time I’m always left wondering: Is it really a super useful marketing and design trend and well-thought-out calculated forecast? Or is it more of a Groundhog seeing\not seeing his shadow kind of a thing? Let’s dive in t...
Oct 16, 2021 7 min read
SMBs: hidden advantages and what to watch out for
Rapid technological advancements, new lifestyle trends brought on by the pandemic, and an unpredictable economy have created a new kind of anxiety for entrepreneurs. But you may be surprised to hear that smaller businesses have a higher chance of staying afloat and adapting to the new world compa...
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