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Businesses Battle War How the war in Ukraine is shaping businesses “One second, there’s an air raid siren, can’t hear you.” Hearing one of my colleagues utter these words is not something that is typical for business jargon. This coworker is used to high-pressure situations, having worked in ad...

50 Milliseconds to Make a First ImpressionThe Advantages of Clear Website Design Snap your fingers! It takes 50 milliseconds to make a first impression on your website visitors, about the same time it takes to snap your fingers. It’s so important to have a clearly designed website to make a good ...

Guide to successful brand positioning, Part 1 Positioning your brand is the art of distinguishing your product from similar ones so that your brand stands out compared to others competing for the consumer’s attention. Why Position Your Brand? There are thousands of brands around us, all making...

Brand New UkraineUkraine is Ready to Rebrand Ukraine is developing and yet ancient, modern but traditional, full of hope and promise…and yet being oppressed and attacked. Furthermore, Ukraine is rebranding. I am an American and work for a Ukrainian-based creative marketing agency that consist...

Right around December, Pantone announces its Color of the Year. Around this time I’m always left wondering: Is it really a super useful marketing and design trend and well-thought-out calculated forecast? Or is it more of a Groundhog seeing\not seeing his shadow kind of a thing? Let’s dive in t...

One of the best marketing tools a company has is utilizing the effective resource that is SEO. This well of potential can take your company’s website and services from unknown obscurity to an influx of clicks, visits, and new customers. One of the best marketing tools a company has is utilizing ...